At a glance
- Know your target audience and use promotions that capture the audience's attention and interest. You want them to request your professional development (PD) offerings.
- Keep communication clear and simple. Emphasize what participants will learn and be able to do after participating in the PD offering.
- Focus on how this PD offering will help attendees in their classrooms and work environments.
Professional development (PD) offering steps
- Determine the PD offering that will match the primary target audience's needs.
- Develop a comprehensive promotion plan. Steps for this include:
- Develop SMART (specific, measurable, achievable, relevant, and time-bound) objectives that describe the results to be achieved.
- Create and pre-test messages and materials that will resonate with target audiences.
- Determine how promotional messages will be disseminated to reach target audiences (for instance, social media, blast email, flyers).
- Create a promotion timeline, including milestones and measures of success.
- Recruit partners who can help achieve promotion objectives.
- Develop SMART (specific, measurable, achievable, relevant, and time-bound) objectives that describe the results to be achieved.
- Implement the promotion plan.
- Collect and record promotion evaluation data (see Evaluate PD Processes).
- Monitor and adjust promotion plan, materials, and messages based on feedback and results.
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Promote professional development services inventory