An official website of the United States government
Does the material contain one main message statement?
Main Message and Call to Action
Make sure the material has one main message statement. The main message statement is the one thing the audience must remember. The statement may be 1-3 short sentences. You can combine the main message statement and the call to action (what you want people to do after receiving and understanding the main message), or they can be separate sentences.
Example:
This is an example of a website that has one obvious message at the top: "be a healthy role model for children".