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Example Materials
We showed groups of consumers and health professionals either CDC original materials or the same materials re-designed with the Index. In general, people preferred the Index designed materials and suggested even more ways to make the materials clear and useful. We’ve provided a few examples of the materials we tested with descriptions of what we changed.
Index updates:
- Developed a main message and emphasized it using a call-out box at the top of the web page
- Added an image with a caption to support the main message
- Included icons to support the percentages of HAI reductions
- and more...
Index updates:
- Emphasized the main message in large, purple font
- Added a visual with a caption to support the main message
- Placed the call to action in a blue box to highlight how public health department staff can use NVDRS data
- and more...
Index updates:
- Developed a main message and presented it at top of page
- Reduced jargon and added language familiar to primary audience (detailed explanation of ethylmercury removed)
- Consolidated information and reorganized to present most important information first
- and more...