Example Materials: National Violent Death Reporting System (NVDRS)
Changes Made to the Original Material to Increase the Index Score
- Emphasized the main message in large, purple font
- Added a visual with a caption to support the main message
- Placed the call to action in a blue box to highlight how public health department staff can use NVDRS data
- Only used words that public health department staff are familiar with
- Summarized the most important information in the first section of the material
- Added a sentence about what authoritative sources don’t know to get a point on Item 11: “Right now, NVDRS data can’t be generalized to national trends because data from the current 18 states aren’t nationally representative.”
- Explained the statistics on the first page