Everyday Words for Public Health Communication

Everyday Words for Public Health Communication

operationalize: carry out, handle, put in place, set up, start, begin, do
CDC Original Sentences:
We will operationalize our public health work in two phases.
We will operationalize our public health work in two phases.
Plain Language Sentences:
We will begin our public health work in two phases.
We will begin our public health work in two phases.
Optimal: best, ideal, best way
CDC Original Sentences:
It is estimated that only about 17% of U.S. adults are considered to be in a state of optimal mental health.
Plain Language Sentences:
Mental health experts estimate that only about 1 in 5 U.S. adults has the best possible mental health.
NOTE: Use whole numbers instead of decimals, fractions, or percentages when possible. Also, examples of best possible mental health would help make the idea more concrete.
Outcome: result
CDC Original Sentences:
Well-being is a positive outcome that is meaningful for people and for many sectors of society, because it tells us that people perceive that their lives are going well.
Plain Language Sentences:
People, groups, and organizations care about well-being as a positive result. We know that people think their lives are going well when they report high levels of well-being.
If you do audience testing of these words or other public health or medical words, please send your results to the health literacy staff in CDC’s Office of Communications at clearcommunication@cdc.gov.