Text4baby Service

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Free. Pregnant? New Mom? Help keep you and your baby healthy. Text4baby. Text RABABY to 511411.

In September 2013, Text4baby, a free service of the National Healthy Mothers, Healthy Babies Coalition named Rite Aid as its first national retail partner. In celebration of the new partnership, Rite Aid provided 10,000 free flu shots to Text4baby mothers during the 2013 flu season. Pregnant women and new moms who were enrolled in the service received a free flu shot code redeemable at their local Rite Aid pharmacy. This promotion supported Text4baby’s annual flu messaging and reminders sent to participants about the importance of flu vaccination. The goal of these messages is to reduce the number of barriers preventing women from getting a vaccination. These collective efforts were also detailed during the fall publisher briefing – Protecting Pregnant Moms and Babies this Flu Season with CDC, Families Fighting Flu and the March of Dimes and were featured on flu blog Shot of Prevention and About.com.

text4baby. It's flu season. Baby needs a flu shot if baby is 6 months or older. The shot protects baby from the flu. Don't forget you need a flu shot too! Low-cost flu shots are available this year. Talk to baby's doctor or health plan. For a location near you call CDC at 800-232-4636 or visit text4b.org/125.

Women sign up by texting BABY or BEBE to 511411 to receive three free text messages per week throughout their pregnancy and baby’s first year. The messages are personalized to the mother’s due date or baby’s birth date on topics including: nutrition, safe sleep, developmental milestones and more. Evaluation results from a California State University San Marcos/University of California San Diego study of Text4baby participants show Text4baby facilitates increased communication with health providers, effectively reminds women of their appointments, and informs women of medical warning signs they didn’t know. A separate George Washington University study found that Text4baby moms feel three times more prepared for motherhood than non-Text4baby participants.

For more information, email Rachel Griffith, Communications Manager for Text4baby at rgriffith@hmhb.org or call 703-797-1945.

Submit Your Success Story!

Submit the following information to fluinbox@cdc.gov to have your success story featured here!

  • Write a 250 word (maximum) description of your success story including name of organization, any collaborating organizations, when the event took place (either last flu season or this flu season only), and any evaluation taken from the activity.
  • Include a minimum of (1-2) pictures of the event. Acceptable file formats include JPG, GIF, and PNG. Preferred size at least 500 by 300 pixels (or larger).
  • Include contact information in case CDC follow up is needed. Please let us know if we can share your contact information within your success story in case other organizations would like to partner with you for future events.