About the Campaign

CDC’s Still Going Strong campaign speaks directly to older adults, ages 65 and older, and their caregivers. We want to raise awareness about the importance of preventing injuries and staying connected to maintain optimal health as we age. This campaign has two goals:

• Educate about common risk factors for falls and motor vehicle crashes, as well as traumatic brain injuries that happen from falls and motor vehicle crashes.
• Empower older adults and their caregivers to take simple steps that will help them stay connected, maintain their independence, and age without injury.

Getting older doesn’t have to mean giving up the activities you enjoy!

In 2021, CDC focused ads in both metro and rural markets in four states: Maine, Oklahoma, Oregon, and Wisconsin. In 2024, there will be focused ads in Colorado, Florida, Pennsylvania, and Washington; in addition to tribal-specific ads in Arizona, Oklahoma, and South Dakota. States were selected based on the number of injuries and injury-related deaths common in older adults (such as, falls, car crashes, and traumatic brain injuries). The campaign also has national reach through social media, media coverage, and partner efforts.