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Campaign Materials – #SaferSexGamePlan

What to know

These social media messages for X/Twitter, Facebook and Instagram can help amplify sexually transmitted infection (STI) prevention messages during STI Awareness Week. Use messages that speak to your audiences and goals.

Campaign Materials banner

Additional suggestions to keep in mind:

  • Use #STIweek and #SaferSexGamePlan hashtags on Twitter and Instagram during STI Awareness Week to join the conversation and share information, pictures and videos.
  • Use suggested daily themes to help plan your STI Awareness Week calendar, or mix and match campaigns
  • Share messages with suggested graphics or your own images, GIFs, and videos. Add some flair to your videos and stories with the sticker collection.
  • Customize messages with local testing options. Incorporate local hashtags that may help your messages reach your target audience.
  • Follow and tag @CDCSTD on X/Twitter and CDC STD on Facebook.

Sample Social Media Messages and Graphics

Day 1: Spread Awareness about STI Awareness Week and the Prepare Before You’re There Theme
Don't Roll The Dice PYBT banner - "Make a plan. Choose the STI prevention steps that work for you!"

Post 1:
#STIweek is here! Use this week to make a #SaferSexGamePlan so that you’re prepared to prevent STIs before you play. Learn more, decide what’s right for you. https://bit.ly/3JU6Od3

Post 2:
Don’t roll the dice with your #SexualHealth! This #STIweek, prepare before you’re there with a #SaferSexGamePlan. https://bit.ly/3JU6Od3

Post 3:
What’s your #SaferSexGamePlan? #STIweek is the perfect time to figure it out! https://bit.ly/3JU6Od3

Day 2: Highlight Specific Prevention Activities

Encourage talking with sexual partners; using condoms; and/or asking healthcare providers about options such as testing or taking pre-exposure prophylaxis (PrEP) to prevent HIV.

Prepare Before You're There banner with same sex couple

Post 1:
Prepare Before You’re There! 1. Take a quiz to see if you’re at risk for an #STI and 2. Access resources to make a #SaferSexGamePlan before you go out or swipe right. https://bit.ly/3KwcZV2 #STIweek

Post 2:
Prepare Before You’re There! What’s going into your #SaferSexGamePlan? Condoms, testing, and talking to your partner(s) and healthcare providers are all great #STI prevention steps! https://bit.ly/3LsCxTV #STIweek

Prepare Before You're There banner with text conversation

Post 1:
Be ready *before* you’re in the heat of the moment with “Prepare Before You’re There.” Take some time during #STIweek to make a #SaferSexGamePlan and protect your #SexualHealth! https://bit.ly/3KwcZV2

Post 2:
Be intentional about your #SexualHealth! Having a #SaferSexGamePlan in place before you play can protect you, even when sex isn’t planned. https://bit.ly/3KwcZV2 #STIweek

Prepare Before You're There banner

Prepare before you’re there! Make a #SaferSexGamePlan, choose the STI prevention steps that work for you! https://bit.ly/3KwcZV2 #STIweek

Day 3: Promote the Conversation Badge as a Conversation Icebreaker
Prepare Before You're There banner with dating app

Post 1:
Need a #SexualHealth conversation icebreaker? Add the Conversation Badge to your dating profile to signal that STI prevention and sexual wellness matters to you: https://bit.ly/3DwIFHd #SaferSexGamePlan #STIweek 

Post 2:
Start a conversation about #SexualHealth, without the stigma, with the Conversation Badge: https://bit.ly/3DwIFHd #SaferSexGamePlan #STIweek 

Post 3:
Ready to #StopSTIgma? Add the Conversation Badge to your profile/dating profile app(s) to open up a #SexualHealth conversation – judgement-free! https://bit.ly/3DwIFHd #SaferSexGamePlan #STIweek

Day 4: Promote Conversations with Partners and Healthcare Providers
Prepare Before You're There banner text conversation

Sexually transmitted infections are NOT inevitable – they can be prevented! Use these tips for talking to your partner(s) and healthcare provider. https://bit.ly/3NSM48e #SaferSexGamePlan #STIweek

Day 5: Promote Surveillance Report Numbers
The State of STDs Infographic

2022 surveillance data underscores that STIs must be a public health priority. More than 2.5 million STI cases were reported in the U.S., with syphilis emerging as a unique public health challenge. https://bit.ly/3RWAYlx #STIreport #STIweek

Additional Resources

GIPHY Sitcker Collection

Add some Prepare Before You're There flair to your social media videos and stories. It's easy! Here's how:

Prepare Before You're There Animated GIF
Prepare Before You're There Animated GIF
  • Use the GIPHY tool feature of your favorite social media platform and search "sti week" or "safer sex"
  • Tap one of the GIFs and add it to your story
  • Tap and hold to move it, or use two fingers to rotate it or change the size
  • Add as many as you like

See the full collection from the GIPHY website

Conversation Badges

The Conversation Badges can be added to your website for use.

Green STI Badge
Green Stop STIgma Badge
Purple STI Badge
Purple Stop STIgma Badge
Cyan STI Badge
Cyan Stop STIgma Badge
Orange STI Badge
Orange Stop STIgma Badge

Searching for prevention resources you can share with your community year-round? Visit the General Resources page for links to fact sheets, infographics, screening recommendations, and more. There's something for everyone!