Hear Her Campaign: An Overview

Key points

  • Too many people die each year in the United States from complications related to pregnancy or delivery.
  • Hear Her shares potentially life-saving messages about urgent maternal warning signs.
  • The campaign includes resources for people who are pregnant or postpartum; their partners, family, and friends; and the health care professionals who interact with them.
Black woman with Hear Her campaign logo.

Hear Her. You could help save a life.

Too many people die each year in this country during pregnancy or in the year postpartum. Every death is a tragedy, especially when more than 80% of pregnancy-related deaths could be prevented.

Audio Description Transcript Low Resolution Video

CDC's Division of Reproductive Health is committed to healthy pregnancies and deliveries for every person. The Hear Her campaign supports CDC's efforts to prevent pregnancy-related deaths by sharing potentially life-saving messages about urgent maternal warning signs.

Each woman knows her own body better than anyone and can often tell when something does not feel right. The campaign seeks to encourage partners, friends, family, coworkers, and providers—anyone who supports pregnant and postpartum people—to really listen when she tells you something doesn't feel right. Acting quickly could help save a life.

Hear Her‎

"A person knows their body best. Listening and acting upon their concerns during or after pregnancy could save a life."

Dr. Wanda Barfield, Director of CDC's Division of Reproductive Health

Campaign Goal + Objectives

CDC's Hear Her campaign seeks to raise awareness of urgent maternal warning signs during and after pregnancy. It also aims to improve communication between health care providers and patients. The following are campaign goals:

  • Increase awareness of serious pregnancy-related complications and their warning signs.
  • Empower people who are pregnant and postpartum to speak up and raise concerns.
  • Encourage support systems to engage in important conversations.
  • Provide tools for pregnant and postpartum people and health care professionals to better engage in life-saving conversations.

Campaign Audiences

  • People who are pregnant.
  • People who have given birth within the last year (postpartum).
  • People who support pregnant and postpartum people (including partners, family, and friends).
  • Health care professionals who interact with pregnant or postpartum people.

This project is supported through a partnership with the CDC Foundation and funding from Merck through its Merck for Mothers Program.

Hear Her is a trademark of the U.S. Department of Health and Human Services.

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Content Source:
National Center for Chronic Disease Prevention and Health Promotion (NCCDPHP); Division of Reproductive Health