Sample Language: Behavioral Design

For Organizational Policies and Food Vendor Contracts

At a glance

Behavioral design standards are one topic that can be included in food vendor contracts and organizational policies in multiple settings. Consider using the sample language below for placement and layout, product innovations and defaults, pricing and promotion, tableware, information, and organizational policy.

Beautiful and appealing vegetables arranged at a salad bar.

Introduction

These promotional strategies use pricing, placement, and marketing strategies to increase the purchase and consumption of healthier menu offerings. Using any combination of these standards may help make the vendor more successful in launching a healthier food service operation at your organization. These strategies may also increase the chances of remaining financially sustainable over time.

Use the sample language on this page to incorporate behavioral design standards into food service guidelines. This language is for illustrative purposes only.

Sample language

The vendor must implement one or more of the following standards to increase the selection and sale of healthier menu offerings:

Placement and layout

  • Strategically place foods and beverages and design the layout of food service venues to encourage consumers to select healthier foods and beverages.

Product innovations and defaults

  • Use product innovations and the inclusion of healthier options as the default option.

Pricing and promotion

  • Use price incentives and marketing strategies to highlight healthier food and beverage items.

Tableware

  • Promote healthier portion sizes by optimizing the size of plates, bowls, glasses, other dishware, and serving ware.

Information

  • Use information, displays, decorations, and signage to highlight healthier choices.

Organizational policy

  • Work with worksite wellness programs or other employee organizations to promote healthier options.

Next steps

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Content Source:
National Center for Chronic Disease Prevention and Health Promotion (NCCDPHP)