CDC Digital Media Toolkit: 2023-2024 Flu Season
CDC’s seasonal flu vaccination campaign materials are available to assist partners in communicating about the importance of vaccination. This digital toolkit includes details on events/activities, sample social media and newsletter content, graphics, web assets, and media prep material. This material is downloadable, shareable, and some of the material is customizable.
The digital campaign “Wild to Mild” visually shows how flu vaccination can ‘tame’ flu’s symptoms from being ‘wild’ to ‘mild’ in people who get vaccinated but still get sick. View our flu vaccine campaign toolkit with social media resources, posters, and more.
Shareable Resources![puffer fish in background with text: A flu vaccine can take flu from wild to mild](/flu/images/resource-center/fightflu/puffer-fish-flu-vaccine.jpg?_=78204)
This campaign encourages Americans, with an emphasis on Black and Hispanic audiences, to get vaccinated against the flu. The campaign series include No One Has Time for Flu, Flu Facts, and Flu FOMO. The campaign was developed by the Ad Council, the American Medical Association (AMA), CDC, and the CDC Foundation.
Ad Council Campaign![Flu fact: You can't get the flu from a flu shot. Learn more at getmyflushot.org and ad council #notimeforflu](/flu/images/resource-center/toolkit/Flu-Facts-ad-council.jpg?_=21487)
Pregnant People
![thumbnail for Bear Wild to Mild poster thumbnail for Bear Wild to Mild poster](/flu/images/resource-center/toolkit/poster-bear-thumbnail.jpg?_=63911)
Parents of Children
![poster lion parents thumbnail thumbnail for Mild to Wild Lion - Parents Poster](/flu/images/resource-center/toolkit/poster-lion-parents-thumbnail.jpg?_=65456)
General Population
![poster-elk-thumbnail thumbnail for Elk Wild to Mild poster](/flu/images/resource-center/toolkit/poster-elk-thumbnail.jpg?_=65557)
General Population
![thumbnail for Lion Wild to Mild poster thumbnail for Lion Wild to Mild poster](/flu/images/resource-center/toolkit/poster-lion-thumbnail.jpg?_=65520)
Share the flu vaccination images and messages below online or on social media.
Social Copy
Pregnant People:
- Flu can be wild. But a flu vaccine can shield both you and your cub from flu’s more serious symptoms. Ask your health care provider about a flu shot during your pregnancy to protect your baby after birth — when they’re too young to be vaccinated. #FightFlu #CDC #PublicHealth https://bit.ly/3YKYftG
Parents:
- A flu vaccine doesn’t always prevent flu, but it can reduce its wildest symptoms. Ask your child’s health care provider about a flu vaccine! #FightFlu #CDC #PublicHealth https://bit.ly/44tFkVz
- Flu can be wild. But a flu vaccine can tame flu’s more serious symptoms — reducing the risk of serious illness and flu-related hospitalization in children. #FightFlu https://bit.ly/44tFkVz
Instagram/Facebook Stories
General Population
![1080x1920 A flu vaccine can take flu from wild](/flu/images/resource-center/toolkit/GenPop_Lion_1080x1920-a.jpg?_=79211)
![1080x1920 to mild](/flu/images/resource-center/toolkit/GenPop_Lion_1080x1920-b.jpg?_=79214)
![1080x1920 A flu vaccine can take flu from wild to mild A flu vaccine is the best way to tame flu Talk to your health care provider today](/flu/images/resource-center/toolkit/GenPop_Lion_1080x1920-c.jpg?_=79217)
Parents
![1080x1920 A flu vaccine can take flu from wild](/flu/images/resource-center/toolkit/Parents-shark-1080x1920-a.jpg?_=79219)
![1080x1920 to mild](/flu/images/resource-center/toolkit/Parents-shark-1080x1920-b.jpg?_=79222)
![1080x1920 A flu vaccine can take flu from wild to mild Get your Child vaccinated for milder flu symptoms if they get sick Tal to their Health care provider to help tame flu](/flu/images/resource-center/toolkit/Parents-shark-1080x1920-c.jpg?_=79209)
Pregnant People
![1080x1920 wolf with text: a flu vaccine can take flu from wild](/flu/images/resource-center/toolkit/stories-pregnant-people-a.jpg?_=74639)
![1080x1920 puppy with text: To mild](/flu/images/resource-center/toolkit/stories-pregnant-people-b.jpg?_=74634)
![1080x1920 A flu vaccine can take flu form wild to mild A flu shot can take the howl out of flu for both you and your baby Talk to your health care provider](/flu/images/resource-center/toolkit/stories-pregnant-people-c.jpg?_=74637)
CDC has provided buttons and badges for public use. Place the graphic in the way that works best for your web site.
Flu Vaccine Finder
![Person searching for Flu Vaccines on mobile app](https://www.cdc.gov/flu/images/widgets/maps-002.png)
Find flu vaccines in your area.
Everyone 6 months of age and older needs a flu vaccine.