Table 5 - Media Tracking

Purpose

Data from this table can be used to compare program impact and outcomes with those of other states and the nation.

Media tracking

Resource name Purpose Heart disease/stroke prevention topics addressed Sampling frame Data ownership/
primary contact organization		 Cost Methodology Start date Frequency
Adobe SiteCatalyst (previously known as Omniture) Support real-time web analytics Provides metrics to assess the impact of online marketing campaigns for benchmarking analysis and measures of success Websites of client interest Client Cost associated with the data Visitor data to the client website and on mobile devices is collected automatically. Not applicable
  • Client dependent
  • Data available in real time
Audience Insights Share aggregate information about people connected to the client page and people on Facebook to aid in content management and audience recruitment Client dependent Client Facebook page viewers Client No cost
  • Data are gathered from visitors and traffic to the client Facebook page.
  • Information is collected automatically.
 Not applicable
  • Client dependent
  • Data available in real time
Cision Provide media monitoring, relationship management, audiences and attribution, and analysis and reporting Measures collected are client dependent Consumers of client’s television, radio, social, and online media Client Cost associated with the data
  • Data collected from a variety of media sources
  • Information collected automatically
 Not applicable
  • Client dependent
  • Data available in real time
Data for Good Empower partners with privacy-preserving data that strengthen communities and advance social issues Client dependent Partners with organizations across every continent, including universities, nonprofit organizations, and international institutions Client No cost Data collected from Facebook location features, satellite imagery, and census Not applicable
  • Client dependent
  • Data available in real time
Google Analytics Collect data on the behavior patterns of website visitors
  • Number of website visitors and repeat visitors to a website
  • Referring traffic sources
  • Pages viewed
  • Geographic location of visitors
  • Custom reporting
 Client website Client No cost
  • Data are gathered from visitors to client website.
  • Information is collected automatically.
 Not applicable
  • Client dependent
  • Data available in real time
Hootsuite Provide comprehensive social media management using analytic tools and customizable reports Includes features for publishing, engaging, monitoring, advertising, and analyzing social media Not applicable Client Cost associated with client need; free demo available Assesses data available from Facebook insights, Google analytics, Twitter profile statistics, Ow.ly click statistics, Google+ pages analytics, and client analytics Not applicable
  • Client dependent
  • Data available in real time
Keyhole
  • Offer simple search functions to track social campaigns through a keyword, hashtag, or URL
  • Create interactive live dashboard and reporting system
  • Tracks posts, users, reach, impressions, shares, key influencers and demographics, and more
  • Three modalities: Social Listening and Analytics, Influencer Marketing, and Campaign Tracking
 Not applicable Client Cost associated with plans; free trial available Tracks social media engagement Not applicable
  • Option of real-time tracking or historical reports
  • Client dependent
Meltwater Provide social media monitoring and analytics Measures collected are client dependent Consumers of client’s social media Client Cost associated with the data
  • All client social media users
  • Information collected automatically
 Not applicable
  • Client dependent
  • Data available in real time
Nielsen
  • Conduct national surveys to capture local consumer trends
  • Offer insights on consumer behaviors on digital platforms and engagement with campaigns
  • Wide range of topics covered
  • Features include audience measurement, media planning, marketing optimization, and content metadata
 Not applicable Client Cost associated with the data
  • Surveys
  • Data capturing and analysis on digital platforms
 Not applicable
  • Market data are updated and have regular publication on findings
  • Client dependent
Salesforce Marketing Cloud Gather and monitor metrics set on social networks, websites, and mobile devices
  • Measures social campaign metrics and sentiment behind user-generated content
  • Features include the development and design of marketing campaigns
 Client social networks, websites, and mobile devices Client Cost associated with the data
  • All visitors to client social networks, websites, and mobile devices
  • Information collected automatically
 Not applicable
  • Client dependent
  • Data available in real time
Sprout Social Provide a social media management platform Client dependent Data gathered from multiple social media channels Client Cost associated with the data; free demo available Process information is collected automatically Not applicable
  • Client dependent
  • Can create automatic, scheduled reports
YouTube Studio Provide metrics on video traffic and viewers behavior
  • Viewership
  • Subscribers
  • Watch-time or time watched
  • Audience retention
  • Traffic sources
  • Annotations
  • Community actions
  • Demographics and geographics
 Client YouTube video viewers Client
  • No cost
  • Need Google account to log in
  • Visitors to client YouTube video channel
  • Information collected automatically from the website
 Not applicable
  • Client dependent
  • Data available in real time
Print
Content Source:
National Center for Chronic Disease Prevention and Health Promotion; About the Division for Heart Disease and Stroke Prevention