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It’s Not Just : Evaluation of a Media Campaign to Motivate Action Around Targeting of Menthol Tobacco in Black Communities
ORIGINAL RESEARCH — Volume 21 — April 11, 2024
PEER REVIEWED
Figure 1.
Model-predicted mean support for a menthol ban (score range, 1 = strongly against to 5 = strongly in favor), by campaign awareness and survey wave and race and ethnicity (N = 1,984), It’s Not Just media campaign, New York State, 2021. Campaign awareness was compared between respondents from waves 1 and 2 (panel A) and between non-Hispanic White and non-Hispanic Black respondents (panel B). Mean policy support scores were predicted from a multivariable linear regression with policy support as the dependent variable and campaign awareness, survey wave, race and ethnicity, and interactions of campaign awareness by survey wave and campaign awareness by race and ethnicity as primary independent variables (the model also included age, sex, educational attainment, current smoking status, and geographic region as control variables). Abbreviation: NH, non-Hispanic.
| Variable | Not aware of any campaign ads | Aware of any campaign ads |
|---|---|---|
| Mean score (range, 1–5) | ||
| Wave | ||
| 1 | 3.43 | 3.43 |
| 2 | 3.38 | 3.87 |
| Race and ethnicity | ||
| NH White | 3.40 | 3.75 |
| NH Black | 3.45 | 3.44 |
Figure 2.
Model-predicted mean number of actions taken to reduce tobacco targeting in Black communities (range, 0–6), by campaign awareness and survey wave (N = 1,984), It’s Not Just media campaign, New York State, 2021. Mean action index scores were predicted from a multivariable linear regression with number of actions taken as the dependent variable and campaign awareness, survey wave, race and ethnicity, and interactions of campaign awareness by survey wave and campaign awareness by race and ethnicity as primary independent variables (the model also included age, sex, educational attainment, current smoking status, and geographic region as control variables).
| Variable | Not aware of any campaign ads | Aware of any campaign ads |
|---|---|---|
| Mean number of actions taken (range, 1–6) | ||
| Wave | ||
| 1 | 1.23 | 1.30 |
| 2 | 0.38 | 2.03 |
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