Changes Made to the Original Material to Increase the Index Score
Emphasized the main message in large, purple font
Added a visual with a caption to support the main message
Placed the call to action in a blue box to highlight how public health department staff can use NVDRS data
Only used words that public health department staff are familiar with
Summarized the most important information in the first section of the material
Added a sentence about what authoritative sources don’t know to get a point on Item 11: “Right now, NVDRS data can’t be generalized to national trends because data from the current 18 states aren’t nationally representative.”
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