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Volume 4: No. 4, October 2007
EDITORIAL
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The opening hour-long episode gives an overview of the problem. Taking University of British Columbia economist Robert G. Evans’ metaphor of our medical system as our repair shop, where we go when our bodies break down, the episode asks what is causing so much wear and tear on our bodies, and why is that wear and tear so differentially distributed by race and class? How do social policy and the way we organize work and society affect health? Long-term solutions, the show suggests, lie not in more pills but in more equality.
The opening episode is supported by six additional 25-minute episodes set in different racial and ethnic communities. Each episode deepens understanding of the root causes of disease, demonstrates pathways through which social conditions may affect physiology, and brings viewers face-to-face with innovative initiatives for health equity.
One of the distinguishing features of Unnatural Causes is that the series was developed as part of a wider-impact campaign that calls for new prescriptions to tackle health inequities. As the result of work conducted by an outreach coordinating committee, organizations around the country have learned about the series and are putting plans in place to use it to inject social and economic policy — involving jobs, housing, labor policy, race, community development, education, and tax policy — into discussions of health and to evaluate social and economic policies by their impacts on health. Members of these groups are organizing briefings for public officials, teach-ins, training sessions, and community forums to educate constituents and build multi-sectoral alliances to improve community health by addressing “upstream” causes of poor health. One example of activities will involve a minimum of 100 public health departments throughout the country conducting community dialogues built around the series that bring together stakeholders from various nonhealth sectors. These public health departments are being supported by the National Association of County and City Health Officials (NACCHO).
A toolkit on the series’ companion Web site will support these impact campaign activities with planning and discussion guides, “myth-busting” video clips, community stress tests, and action suggestions. To learn more about the series and the community engagement campaign, visit www.unnaturalcauses.org *.
Larry Adelman, California Newsreel, 500 Third St, Suite 505, San Francisco, CA 94107. Telephone: 415-284-7800. E-mail: la@newsreel.org.
*URLs for nonfederal organizations are provided solely as a service to our users. URLs do not constitute an endorsement of any organization by CDC or the federal government, and none should be inferred. CDC is not responsible for the content of Web pages found at these URLs.
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The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions. Use of trade names is for identification only and does not imply endorsement by any of the groups named above.
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