BRTA in Business
As the number of people living with HIV continues to increase, the private sector plays a critically important role in the comprehensive response to HIV in the United States. Businesses, trade associations, labor unions and other influential stakeholders are well equipped to inform and implement life-saving, life-extending HIV programs and policies.
Since its inception in 1992, BRTA has provided support to large, medium and small businesses around the country through four BRTA Principles:
- Prevention and Education — Provides resources and tools to implement HIV awareness, prevention and testing efforts in the workplace.
- Policies — Implements peer-based technical assistance on HR policies that address stigma and discrimination, the rights of people living with HIV, and inclusion of HIV-specific insurance coverage in the workplace.
- Treatment and Support Services — Provides information and facilitates linkage to treatment and support services.
- Philanthropy and Volunteerism — Facilitates opportunities and examples of how businesses can support national and community-based HIV organizations.
These key components of a comprehensive workplace-based HIV prevention program provide a blueprint for business leaders to engage in HIV prevention and education.
Why BRTA?
Businesses everywhere — large, medium and small— are forging new HIV prevention partnerships that identify them as socially responsible companies making a difference in the workforce environment, in the lives of employees, among their peers, and in their local communities.
BRTA enables businesses, trade associations, philanthropic groups, and labor organizations to engage in the fight against HIV and, in turn, strengthen the economic viability of both businesses and communities. Some of the benefits of joining the BRTA initiative include:
Visibility — leverage a national platform to showcase your efforts in addressing HIV in the workplace.
Productivity — increase productivity by reducing direct costs associated with extended absence due to illness, turnover, recruitment, separation, and lost institutional knowledge.
Profitability — garner respect and brand loyalty that can generate financial returns, align to stakeholder needs, and attract positive consumer responses.
Accessibility — receive access to accurate, timely, and relevant HIV information, resources and peer-based technical assistance.
Connectivity — link with a diverse network of like-minded businesses and stakeholders.
Involvement in BRTA
BRTA engages and strengthens businesses of all sizes in corporate responsibility by fostering a network of like-minded businesses in a shared effort to reduce the impact of HIV in the workplace and community.
These policies and programs:
- Engage business involvement in HIV awareness and prevention efforts in their workplaces and communities
- Increase knowledge and understanding about HIV
- Increase the number of people who know their HIV status
- Increase linkages to prevention and care services for people living with HIV
- Strengthen HR policies that address stigma and the rights of people living with HIV
- Reduce HIV-related disparities, stigma and discrimination
