MCRC: Media Campaign Resource Center Overview

At a glance

Learn more about the Media Campaign Resource Center (MCRC) and how to use it.

Overview of MCRC

The Media Campaign Resource Center (MCRC) provides tobacco-control organizations with tools for finding, learning about, and ordering CDC-licensed tobacco counter-advertisements. The MCRC collection includes television, radio, print, and out-of-home ads as well as earned media and collateral materials in a variety of formats.

Media Campaign Resource Center (MCRC)‎

Tools for finding, learning about, and ordering CDC-licensed tobacco counter-advertisements.

How to use MCRC

Registered MCRC users can initiate an order by requesting cost information for one or more ads. An MCRC administrator responds to all information requests and, if the requestor agrees to the estimated costs and usage terms, expedites the order processes.

For more information on MCRC policies and procedures, see FAQs.