Empower Vape-Free Youth Campaign

At a glance

The Empower Vape-Free YouthTM campaign encourages middle and high school educators to speak with students about the risks of e-cigarettes and nicotine addiction. The campaign includes resources for educators to help students avoid or quit vaping.

Empower Vape-Free Youth

Educators’ role in helping reduce student vaping

E-cigarettes (also called vapes) have been the most commonly used tobacco product among U.S. youth since 2014. Educators can make a real difference by engaging in meaningful conversations with their students about the dangers of vaping for young people and ways to quit.

CDC launched the Empower Vape-Free YouthTM campaign in 2023 to encourage middle and high school educators to speak with students about the risks of e-cigarettes and nicotine addiction. The campaign also provides resources for educators to help students avoid or quit vaping.

Campaign materials for educators

Visit CDC’s Media Campaign Resource Center to request digital files of campaign materials, including print resources, videos, and social media assets.

Videos: Information on youth vaping, quitting, and encouraging healthy coping skills

(All videos are less than 2 minutes long)

Videos: Starting a dialogue with students about vaping

Quit resources for youth

  • Smokefree Teen is a website from the National Cancer Institute with information, tips, tools, and live web-based support for teens interested in quitting tobacco use.
  • SmokefreeTXT for Teens is a text-based program from the National Cancer Institute to help young people quit tobacco use.
  • 1-800-QUIT-NOW connects teens to their state quitline where they can get free and confidential support from a quit coach and get connected to additional resources. Learn more at CDC.gov/Quitline.

Educator resources

The Empower Vape-Free Youth wordmark and logo are trademarks of the U.S. Department of Health and Human Services (HHS). Use of these marks without prior authorization by HHS is strictly prohibited.