Step 1: Understand your place in suicide prevention

Highlights

Suicide is a complex issue – not caused by one factor and not solved by a single intervention. There are several important questions to answer before you begin planning your campaign.

Young man looking up from a book

Looking inward

The fact that you are reading this playbook means that something has led you and your team to suicide prevention. Your organization's mandate may make it clear what gap you aim to fill in the suicide prevention landscape. Take some time to consider what unique contribution you can make.

Answer the following questions in Exercise 1 in the Brainstorm Book:

  1. What is the specific role/mandate of our organization in addressing suicide?
  2. What is already happening that our work can add to?
  3. What unique niche can we fill that no one else is working on or one that we can contribute to?
  4. What other individuals or organizations should we consider partnering with?

These questions will help you and your team:

  • Gain clarity about the specific problem you wish to address
  • Identify the best strategies to address that problem
  • Understand how the communications campaign fits into the broader landscape of suicide prevention work.

Keep in mind

There are likely other organizations working on suicide prevention in your state, county, or community. Before you begin building a campaign strategy it's critical to understand the current landscape.

Examples of organizations and existing grant programs:

  • State and local health departments who may receive grants from
  • Colleges and Universities who may receive grants from
  • Tribes or Tribal organizations who may receive grants from
  • Hospitals that are using the Zero Suicide framework.
  • Law enforcement or community organizations who may receive grants from
    • The Department of Justice's Law Enforcement Mental Health, Wellness Act program, Internet Crimes Against Children Task Force program, Justice and Mental Health Collaboration program, Connect and Protect: Law Enforcement Behavioral Health Response program, Improving Adult and Youth Crisis Stabilization and Community Reentry program, Supporting Vulnerable and At-Risk Youth Transitioning Out of Foster Care program, and Strategies to Support Children Exposed to Violence program.
  • Schools who may receive grants from
    • The Education Department's Mental Health Service Professional Demonstration and School-based Mental Health Service program.

This is not an exhaustive list. Other federal agencies with suicide prevention information and actions can be found in the Federal Action Plan which accompanies the National Strategy for Suicide Prevention.