IYCF-E Social Media Toolkit

At a glance

Looking for content to promote information and resources related to infant and young child feeding in preparation for or during an emergency? This Social Media Toolkit contains ready-to-go messages for posting on Facebook, Instagram, and X (formerly Twitter).

Image of a mother holding an infant with text in a box saying "Facts About Infant Feeding During an Emergency."

How to use this tool

Click on the "View Larger" link below the image, then right-click on the pop-up image to save to your desktop. There are two options available for images to upload graphic content in a social media post. Choose a post with a series of images or one image and the accompanying sample text. The sample text can be used for Facebook, Instagram, and X posts.

Emergency preparation checklist

Instagram and Facebook

Audience: Parents and caregivers

Post text: Is your family prepared for an emergency? An emergency feeding kit is a collection of items you may need in an emergency. Learn what to include so you have everything you need to feed your baby. https://bit.ly/infant-checklist.

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X (formerly Twitter)

Audience: Emergency response professionals

Post Text: In an #emergency, families need supplies for safe infant and young child feeding. CDC has a checklist for families to make sure they have the feeding supplies needed in their emergency toolkit. https://bit.ly/infant-checklist.

Media

Cleaning infant feeding items

Instagram and Facebook

Audience: Parents and caregivers

Post text: It can be hard to clean your child's feeding items during an event such as a hurricane, wildfire, flood, evacuation, or power outage. Learn what to include in your cleaning kit and how to safely clean your child's feeding items during an emergency. https://bit.ly/feeding-emergency.

Media option 1

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X (formerly Twitter)

Audience: Emergency response professionals

Post text: It can be hard for parents to clean infant and young child feeding items during an event such as a hurricane, wildfire, flood, evacuation, or power outage. CDC has resources about how to make an #emergency cleaning kit and how to safely clean feeding items during an emergency. Visit https://bit.ly/feeding-emergency.

Media

Facts about infant feeding during emergencies

Instagram and Facebook

Audience: Parents and caregivers

Post text: During a natural disaster, the safest way to feed an infant is breastfeeding. To learn more about breastfeeding your child during an emergency, visit https://bit.ly/feedingfacts.

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Media option 2

X (formerly Twitter)

Audience: Emergency response professionals

Post text: During a natural disaster, the safest way to feed an infant is breastfeeding. Learn more about #breastfeeding and safe infant formula feeding during an #emergency, visit https://bit.ly/feedingfacts.

Media

Hand expression

Instagram and Facebook

Audience: Parents and caregivers

Post text: Hand expression can be helpful in emergency situations when you may not have access to a breast pump, electricity for a breast pump, or if you are away from your baby unexpectedly. Learn how to express breast milk by hand at: https://bit.ly/hand-express-milk.

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Breast milk storage

Instagram and Facebook

Audience: Parents and caregivers

Post text: Evacuating or traveling with breast milk during an emergency? You can carry freshly expressed milk in an insulated cooler with frozen ice packs for up to 24 hours. Learn more about safe storage guidelines for breast milk: https://bit.ly/milk-storage.

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Special considerations and transporting supplies

Instagram and Facebook

Audience: Parents and caregivers

Post text: If you have an infant or toddler and need to evacuate during an emergency, it is important to know how to safely transport your young child's milk or food. Prepare now: https://bit.ly/milk-storage.

Media option

Instructions for Instagram

URLs do not become active links when used in a feed post on Instagram. If you would like to direct Instagram users to an external webpage, use the "link" button or add a link in the bio.

To create a carousel in an Instagram feed:

  1. Download the images.
  2. Open your Instagram app and tap Add Post.
  3. In the bottom right corner of the app, click Multiple-Image Post.
  4. You can select up to 10 images or videos to include.
  5. Tap Next.
  6. Swipe to look through the images that you have selected.
  7. When you're finished with your edits, tap next to add in the caption.
  8. Click Share. Your carousel post is now uploaded on the Instagram feed and profile page.