Back-to-School Toolkit: Support Schools, Empower Students

Use this toolkit to get digital resources for social media promotion on student health and well-being as they head back to school.

What to know

  • Schools play a critical role in providing students with health education, helping students feel connected, and referring students to mental and physical health services.
  • Use these sample social media posts and graphics to promote the health and safety of students as they head back to school.
  • Remember to tag @CDC_DASH on X and use #BacktoSchool!
Back to school 2024 promotion

Social media posts

Back-to-school

Start the school year off strong! Schools can provide a safe and supportive environment, which helps students feel connected and is critical to helping them mentally, physically, and academically. Learn more about what works: https://bit.ly/4faRaKL #BackToSchool

Mental health

Building connections with young people can help protect their mental health. A sense of belonging can make a big difference. Learn more about youth mental health and the power of connectedness.
#BackToSchool https://bit.ly/4bPTrIn

School connectedness

Helping students feel connected to school is a powerful tool for supporting their health and well-being. Learn about other benefits of school connectedness this #BackToSchool season. https://bit.ly/3zW9FlJ

Family connectedness

Families: Having regular conversations with teens about their health concerns, including mental health, can help reduce their risk behaviors and experiences. https://bit.ly/3zJxdKG #BackToSchool

Family involvement

Be a champion for your child and make a plan to get involved this school year! 🏅🏆 Explore ideas that fit your schedule and unique talents: https://bit.ly/3W79b3F #BackToSchool

What Works in Schools

CDC’s #WhatWorksInSchools program is a school-based approach to protecting adolescent health. It combines 3 proven strategies:

  1. Quality health education
  2. Referrals to health services
  3. Safe and supportive school environments

https://bit.ly/4faRaKL #BackToSchool

School meals

As families and students prepare for #BackToSchool, schools can encourage participation in school breakfast programs:

🏫 share the benefits of breakfast programs at open house night

⏰ incorporate breakfast models that fit within existing school schedules

💬 get input from students and parents about the food they would like offered

More ideas: https://bit.ly/3WbUBrR

Local wellness policies

#BackToSchool season is a great time to review local school wellness policies to ensure they support the needs of students, staff, and families. 🧐🔍 Get started with CDC’s Wellness Policy in Action Tool: https://bit.ly/3W4PJ7T

Sleep and healthy habits

A good night’s sleep is linked to better mental health and learning for students. 🛌 As #summer break comes to an end, learn how parents can help their children settle back into a healthy sleep routine: https://bit.ly/3y2yImI #BackToSchool

Physical activity

🍎 Teachers: As you prepare to head #BackToSchool, discover ideas and tips for creating a classroom supportive of physical activity (e.g., using movement as a reward for appropriate classroom behavior.): https://bit.ly/3zMnG5y

Classroom management

Teachers and other school staff can strengthen school connectedness by incorporating positive behavior management strategies in the classroom. Learn about classroom management approaches that work: https://bit.ly/3LuAErg #BackToSchool

Social media graphics

mental health graphics

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Physical activity

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