Description: 
Motion graphic reminding healthcare professionals to optimize antibiotic therapy to reduce C. diff risk among patients. 

Opening panel reads: “Healthcare professionals: take steps to minimize the risk of C. diff infection when prescribing an antibiotic.” Subsequent panels repeat the header “Optimize antibiotic therapy:” and present key actions. One panel states: “Prescribe the most targeted and safest antibiotic,” with icons of an RX symbol, a capsule, and a pill. The next panel states: “Use the shortest effective duration of therapy (based on the patient's clinical condition and response to therapy),” with a clock icon. The next panel states: “Educate your patients about their risk for and symptoms of C. diff infection,” with a germ icon representing C. diff. The next panel states: “Reassess therapy based on patient's clinical condition,” with a shield icon containing a plus sign. Final panel reads: “Protect patients from C. diff infection.” The “Be Antibiotics Aware” and C. diff logos appear at the bottom left with the URL cdc.gov/c-diff, and the CDC logo appears at the bottom right.