At a glance
The CPEW has been established to assist the Advisory Committee to the Director (ACD) in developing recommendations to CDC on agency-wide activities related to how to communicate directly and more effectively with the public, with a focus on reaching local communities with messages.
About the Communications and Public Engagement Workgroup
The Communications and Public Engagement Workgroup convenes a balanced group of subject matter experts in communications, public health science and practice, community engagement, and behavioral science/behavior change campaigns to work with the ACD, CDC, in their development of advice and recommendations to CDC regarding effective communication with the public. Effective communication with the public includes, but is not limited to the following:
1) building relationships and mechanisms to communicate via trusted messengers, such as clinicians, faith and community leaders, and health department officials at the national, state and local levels;
2) improving risk communication practices;
3) delivering more action-oriented and focused communications to help people protect their health (e.g., effective messages and storytelling);
4) tailoring our messages and communications methods, as appropriate, to audiences, particularly for historically marginalized communities and
5) increasing transparency by stepping up the pace, content and reach of our communications (e.g., considering impact of different communications channels, such as social media, blogs, TV interviews, emerging platforms).
Name
Organization
Title
Octavio N. Martinez, Jr., MD, MPH, MBA, FAPA
Hogg Foundation for Mental Health
Executive Director
Rhonda M. Medows, MD
Providence Population Health
President