National Influenza Vaccination Week
Media Toolkit

Download Media Toolkit

CDC Influenza Awareness Campaign: Media Toolkit
 (825K, 28 pages)

Download Media Toolkit in Sections

Cover and Table of Contents  (31K. 2 pages)

About the Campaign  (27K, 1 page)

Step 1: Developing Key Messages  (37K, 1 page)

Step 2: Developing Press Materials  (84K, 3 pages)

Step 3: Preparing for Outreach  (51K, 1 page)

Step 4: Training Your Spokespeople  (38K, 1 page)

Appendices  (190K, 17 pages)

• Key Messages and Talking Points  (80K, 5 pages)
• Press Release Template  (30K, 1 page)
• Public Service Announcement Tip Sheet  (45K, 2 pages)
• Sample Matte Article  (40K, 1 page)
• Conducting a News Conference  (55K, 2 pages)
• Media Advisory Template  (25K, 1 page)
• Speechwriting Tip Sheet  (40K, 2 pages)
• Public Speaking Tip Sheet  (40K, 2 pages)
• Additional Resources  (30K, 1 page)

 

 

• Page last updated November 2, 2007
• Content Source: Coordinating Center for Infectious Diseases (CCID)
• National Center for Immunization and Respiratory Diseases (NCIRD)

• Email page
• Print page
• Get Email Updates
• RSS

What You Should Know About …

Info for Health Professionals

• 2007-08 ACIP Recommendations
• Vaccination
• Antiviral Drugs
• Infection Control
• Clinical Description & Lab Diagnosis
• Free Flu Materials
• 2008 National Influenza Vaccination Week (NIVW)
• Flu Activity & Surveillance
• Training
• References & Resources

Info for Specific Groups

Other Flu Websites

• Avian Flu
• Pandemic Flu
• Swine Flu

Centers for Disease Control and Prevention, 1600 Clifton Rd, Atlanta, GA 30333, U.S.A.
800–CDC–INFO (800-232-4636), 888–232–6348 (TTY), cdcinfo@cdc.gov