National Influenza Vaccination Week
Media Toolkit
Download Media Toolkit
This toolkit will be updated once NIVW dates are announced.
CDC Influenza Awareness Campaign: Media Toolkit
(254K, 26 pages)
Download Media Toolkit in Sections
Cover and Table of Contents (57K, 2 pages)
About the Campaign (64K, 2 page)
Step 1: Developing Key Messages (60K, 1 page)
Step 2: Developing Press Materials (91K, 2 pages)
Step 3: Preparing for Outreach (67K, 1 page)
Step 4: Training Your Spokespeople (60K, 1 page)
Step 5: Pitching the Media (63K, 1 page)
Appendices (126K, 16 pages)
- A: Key Messages and Talking Points (76K, 5 pages)
- B: News Release Template (56K, 1 page)
- C: Public Service Announcement Tip Sheet (59K, 2 pages)
- D: Sample Matte Article (55K, 1 page)
- E: Checklist for Conducting a News Conference (61K, 2 pages)
- F: Media Advisory Template (56K, 1 page)
- G: Speechwriting Tip Sheet 57K, 1 page)
- H: Public Speaking Tip Sheet (59K, 2 pages)
- I: Additional Resources (64K, 1 page)
Contact Us:
- Centers for Disease Control and Prevention
1600 Clifton Rd
Atlanta, GA 30333 - 800-CDC-INFO
(800-232-4636)
TTY: (888) 232-6348
24 Hours/Every Day - cdcinfo@cdc.gov
